Unique and Descriptive Links
(Link tutorials are below the important information, please scroll down)

It is important that your links be unique and descriptive. Having unique and descriptive links will not just make sure your content is ADA compatible, but it will also increase the chances that the correct information is displayed when someone does a search.

Unique Links - This means that you are not using the same word in your links multiple times across the same page. A good example is when you come across a page and someone has made the words "Click Here" the clickable portion of the content.

• Example: Click here for more information about links and how to use them. The problem is that the words "click here" were the only part of the sentence that was linked, making the link itself generic. 
  Click here for more information about links and how to use them. In this example, instead of just using the words "Click here" for my link, I used the whole sentence for the link, making it both unique and very descriptive.

Descriptive Links - The example above is a great example of a descriptive link. It tells the user exactly what they will be getting when they click the link. You often see people copy and paste a web address from a site onto a web page or an email. These links are usually made up of a mix of letters and numbers and sometimes odd characters, not giving you any idea what you will be clicking on.

• Example: This is the address to the page you are on right now. https://www.washoeschools.net/Page/18125. The address alone tells you nothing of the page it will take you. Changing the text to say "Click here for more information on links and how to use them." and then using that text to link to this page lets the user know exactly where the link will take them.